What is SEO / Search Engine Optimization Explained
What Is SEO?
Search engine optimization (SEO) refers to the process of improving your site’s organic traffic and ranking on search engines such as Google, Bing, and other search engines.
This includes creating high-quality content in addition to monitoring your site’s technical health, gaining links from other sites to your site, maintaining your site’s local search presence, and more.
How Do Search Engines Work?
Search engines like Google use relatively complex processes—or algorithms—to organize and rank content. Algorithms take a wide range of ranking factors into account to decide how well a page ranks.
In short, search engines take in digital content and organize this information into results pages. The ultimate goal is to make searchers happy with the results they find in the search engine results pages (SERPs).


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